From left: Jordan Helterbrand, Michael Boyer and Janae McGee

Story by Sarah Sabatke

Student Affairs Marketing & Communication embraces Mizzou’s learn-by-doing method. Under mentorship from professional staff, students gain experience in graphic design as well as social media, video, photo and written content.

Three student staff members will be graduating this December. We asked them to reflect on the memorable projects they’ve worked on and how their jobs have helped prepare them for life after graduation.

Michael Boyer

Michael Boyer came to MU from the small town of Festus, Missouri. He began as an intern with Student Affairs in May 2018, before being promoted to a videographer. During the fall 2019 semester, Michael was promoted again to multimedia projects coordinator, where he oversaw much of the team’s multimedia production efforts. This December, Michael will graduate with a degree in convergence journalism and a business minor.

Michael Boyer smiling for portrait
Graduating senior Michael Boyer. Photo by Sam O’Keefe/University of Missouri

Q: What was your favorite project you worked on with Student Affairs, and why?

A: My favorite project would have to be the Student Leader Welcome from last year. It allowed me to meet almost everyone that was in the Missouri Students Association and have a lot of really great conversations. This project took a ton of time and effort, but it was well worth it for the amount of creative freedom I had on the project. The best part was hearing from freshmen that had watched the video who really found value in it. 

Q: What have you learned during your time with Student Affairs? 

A: This job has taught me so much that I really wouldn’t even know where to begin. At the most basic level, I have learned so many camera and editing skills from this job. What’s more, it has taught me invaluable time and project management skills that have really changed how I work. 

Q: How has your experience prepared you for life after college? 

A: If it were not for this job, the amount of practical experience I’ve had would be nothing compared to where I’m at now. It has taught me how to work with clients and talent, along with really grooming me for the workplace after graduation. On top of everything, I have to thank my boss, Katrina Boles, for the incredible amount of work and help she’s given me over the past couple of years.

Q: What are your plans for after graduation?

A: I plan to move to Dallas and work for a marketing agency.

Q: What is your favorite Mizzou memory?

A: I’ll never forget the amazing people and experiences I encountered while at Mizzou. One that sticks out is that when I was a freshman, I remember looking at the football field and telling myself, “One day, you’re going to get down there for something important.” In my last semester, I got the chance to fly a drone and get footage on the field one evening. As I reached the top step to leave the stands, I turned and faced the field and just thought to myself how much I love Mizzou and how proud I am to have had my time here. 

Jordan Helterbrand

Jordan hails from Hudson, Wisconsin. She has worked as a marketing assistant for Student Affairs since January 2019. This December, she will graduate with a degree in journalism (strategic communication) and a business minor.

Graduating senior Jordan Helterbrand. Photo by Julia Hansen/University of Missouri

Q: What was your favorite project you worked on with Student Affairs, and why?

A: I really enjoyed creating a marketing plan for MizzouRec to highlight their partners on social media. Through this opportunity, I was able to organize a photo shoot, create social media content and plan future contests that would strengthen the Rec’s brand partnerships. 

Q: What have you learned during your time with Student Affairs? 

A: I have learned the importance of communicating internally to promote the success of external communications through promotions and social media. Everyone must work as a team, support each other and coordinate activities so that all deadlines are met and we produce the best work possible. 

Q: How has your experience prepared you for life after college? 

A: I learned how to use social listening tools, scheduling tools and received some very helpful templates for marketing plans that I can use in my future jobs. This job has not only enhanced my professional skills, but it also has been formative in my leadership skills and ability to supervise and manage a team. 

Q: What are your plans for after graduation?

A: After graduation, I will be finishing up my Master of Arts in journalism at the Missouri School of Journalism. My professional project topic is on the credibility of fitness influencers on Instagram. 

Q: What is your favorite Mizzou memory?

A: My favorite Mizzou memory is Homecoming every year! 

Janae McGee

Janae traveled to MU all the way from Burbank, California. She began her graphic design internship with Student Affairs in August 2018 and was eventually promoted to student graphic designer. This December, Janae will graduate with a degree in graphic design.

Graduating senior Janae McGee. Julia Hansen/University of Missouri

Q: What was your favorite project you worked on with Student Affairs, and why?

A: They’re all so great and they’re all so different. Campus Activities Programming Board is probably one of my favorite clients to work for. There is a lot of creative control that we are allowed to have. It can be like “Draw something about Bingo!” and we can do whatever we want, so that’s nice. It’s a nice change of pace.

Q: What have you learned during your time with Student Affairs? 

A: This job is extremely client-facing, so you have to learn how to manage a lot of projects at once as well as a lot of different people’s personalities and communication styles. That I think is something that I initially was not very good at, but I’ve learned an invaluable skill. Another good part of the job is that it’s a lot of fresh projects as opposed to the same things over and over again. 

Q: How has your experience prepared you for life after college? 

A: I think that, out of all the graphic design jobs I’ve had, this is the one that’s been the most realistic. This job is literally what a designer does. You communicate with clients, you go through the proofing process. And where I’m interviewing right now, this is the job that I talk the most about and this experience that I fall back on a lot. 

Q: What are your plans for after graduation?

A: I’m in the process of applying for junior graphic design positions.  I’ll be moving to Washington, D.C. Long-term, I’d love to be an art director somewhere and I’d love to work at a magazine.

Q: What is your favorite memory?

A: Uprise Bakery, spending way too much money on coffee and then watching a movie with a glass of wine. Ragtag on a Sunday … gonna miss that. 

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