“If you want to create work that you’re proud of, this job is perfect.”
Social Media Specialist
Main project: I worked with Fraternity & Sorority Life to create paid ads, organic social media posts, flyers and other assets promoting primary recruitment. I also wrote copy and created content for Mizzou Life social media accounts. I conducted an in depth review of the analytics of various Mizzou social media accounts.
What I learned: I became Facebook Blueprint certified, learning the ins and outs of paid advertising on social media: how to choose audiences, the best times and regions in which to post, how to manage budget.
What Others Say
“Tori is smart, responsible and incredibly tuned in to the trends that our Gen Z audiences are enamored by on social media. Throughout my time working with Tori, I’ve seen her create rich and relatable content that has garnered impressive engagement on the Mizzou Life Instagram and Twitter channels. In a world of fast-changing memes and short attention spans, Tori has greatly impacted the success of Mizzou Life’s social presence to our 18-24 year-old Mizzou audience.” – Sequoyah Moore, social media content editor