Marketing & Communication
Accurate, actionable content is essential to student success. Student Affairs Marketing & Communication helps you reach Mizzou students with your supportive messages so they can find their place on campus, overcome obstacles and thrive.
Resources
Use these tools and templates to create on-brand communications and marketing collateral on your own, simply and efficiently.
Design templates
You may download these and other templates from Box.
Social media response protocol
Below is the response protocol for Student Affairs social media management. We encourage other units to follow this or similar models. If you have questions regarding how your unit engages users on social media, feel free to contact us at musamarketing@missouri.edu.
See also university social media guidelines.
Other tools
- AP Stylebook
- Campus Style Guide
- Merlin One (photos, video, audio files)
- Mizzou Identity Standards
- MU photo/video release form (PDF)
- Student Communication Best Email Practices (PDF)
- Student Success Map Messages
What we can do for you
- If you need permanent signage, please contact Facility Operations.
Advertising
Digital or print ads.
Duration: 2–4 weeks from run dates.
Digital signage
Graphics for and management of digital displays.
Duration: 2–4 weeks.
Email marketing
Copywriting and editing of newsletters, targeted messages, event invitations, promotions, etc.
Duration: 2–4 weeks.
Instagram takeover
Take over the Mizzou Life Instagram account and showcase what it is really like to be a student here at Mizzou.
Apply for Instagram Takeover
Photography
Portraits, group and event photography, etc. If you are looking for an existing photo, please check Merlin One.
Duration: 2–6 weeks.
Print design
Graphic design, copywriting and editing for banners, posters, flyer, handouts, etc.
Duration: 4–6 weeks.
Social media
Targeted posts, social media audits, etc.
Duration: 1–3 weeks from run dates
Storytelling
Stories of people that illustrate learning outside of the classroom.
Duration: 4–10 weeks.
Videography
Student profile stories, social media content, educational and promotional videos.
Duration: 10–12 weeks.
Web
Content strategy workshop — Collaborative planning for creation, delivery and governance of content.
Duration: 2–4 weeks.
Content audit and recommendations — Review and analysis of web content and recommendations for structure.
Duration: 2–4 weeks.
Web development — Creation of WordPress template web sites, content, etc.
Duration: Varies
Our process
- You can request a project by submitting a project request form for campus units or student organizations.
- A member of our team reviews your request and either
- Approves it for production (1 business day); or
- Follows up to review your request with you and fill in any missing information (2 business days).
- Your project manager discusses your project request with the SA marcom team to arrive at a strategy and comes back to you with a recommendation (5–10 business days).
- The SA marcom team develops your content through our iterative creative process. As part of that process, you will receive a proof of the work to review and request amends or approve (5–10 business days, longer for video).
- Once you approve, your project moves into production (e.g., printing, delivery, digital distribution) (1–3 business days).
Request a project
Submit a project request by clicking on the appropriate box below.
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