Marketing & Communication

Accurate, actionable content is essential to student success. Student Affairs Marketing & Communication helps you reach Mizzou students with your supportive messages so they can find their place on campus, overcome obstacles and thrive.

Resources

Use these tools and templates to create on-brand communications and marketing collateral on your own, simply and efficiently.

Design templates

You may download design templates and other resources from identity.missouri.edu.

Social media

See university social media guidelines.

If you have questions regarding how your unit engages users on social media, feel free to contact us at musamarketing@missouri.edu.

Other tools

Our process

  • You can request a project by submitting a project request form.
  • A member of our team reviews your request and either
    • Approves it for production (1 business day); or
    • Follows up to review your request with you and fill in any missing information (2 business days).
  • Your project manager discusses your project request with the SA marcom team to arrive at a strategy and comes back to you with a recommendation (5–10 business days).
  • The SA marcom team develops your content through our iterative creative process. As part of that process, you will receive a proof of the work to review and request amends or approve (5–10 business days, longer for video).
  • Once you approve, your project moves into production (e.g., printing, delivery, digital distribution) (1–3 business days).

What we can do for you

Print design

Graphic design of banners, posters, flyer, handouts, etc.

Timeline: 4–6 weeks.

Consultation

We also can consult with you on your digital or print advertising, social media needs, etc.

Project Request Form

Project Request Form

Advertising

Digital or print ads.

Timeline: 2–4 weeks from run dates.

Digital signage

  • Any Mizzou-affiliated organization, unit or department can request placement of digital signage on LED screens around campus.
  • If you submit an event-related graphic, the screen will be removed after the event. Two weeks is the maximum time period for event-related LEDs to run.
  • The Marketing & Communication staff will decide if a non-event (general) information screen can remain in the LED rotation for a longer period of time. EXCEPTION: Student organizations are limited to 4 LED screens per semester, each for a 2-week period.
  • LED email requests must be sent to musamarketing@missouri.edu.
    • Required information for upload:
      • Subject line: “LED Placement Request”
      • Provide organization/department name
      • Event date (if you have one)
      • LED file size requirements- 1080×1920 and/or 1920×1080 pixels in JPEG or PNG horizontal and/or vertical format.
      • LED file name must include a remove by date in the file name (ex. Name_VLED(REMOVE May 23)
      • LED design must have contact information (website, phone number, email address, etc.) or QR code.
      • LEDs from MU Departments must follow identity standards and have a unit signature or a line stating who is responsible for this information (i.e. presented by StuffToDoAtMU)

Newsletter marketing

To submit content for the monthly Student Affairs newsletter or the monthly Mizzou Families newsletter, please send an email to musamarketing@missouri.edu. Please include “Attn: newsletter content” in the subject line.

Timeline: 2–4 weeks.

Photography

Portraits, group and event photography, etc. If you are looking for an existing photo, please check Merlin One.

Timeline: 2–6 weeks

Print design

Graphic design, copywriting and editing for banners, posters, flyer, handouts, etc.

Timeline: 4–6 weeks

Social media

Targeted posts, social media audits, etc.

Timeline: 1–3 weeks from run dates

Storytelling

Stories of people that illustrate learning outside of the classroom.

Timeline: 4–10 weeks.

Videography

Student profile stories, social media content, educational and promotional videos.

Timeline: 10–12 weeks.

Web

Content strategy workshop — Collaborative planning for creation, delivery and governance of content.

Timeline: 2–4 weeks.

Content audit and recommendations — Review and analysis of web content and recommendations for structure.

Timeline: 2–4 weeks.

Web development — Creation of WordPress template web sites, content, etc.

Timeline: Varies

Project Request Form